
The backlash to Elon Musk and Donald Trump’s alliance is hitting Tesla hard. From boycotts and protests to attacks on cars, showrooms and charging stations, the company’s stock is plummeting. The US Attorney General and Trump called the attacks “domestic terrorism”. What’s driving the fallout, and what impact will it have?
- Global Sales Decline: Tesla’s global sales have been declining, with a slight drop in 2024 compared to 2023, and a 45% drop in European registrations between January 2024 and 2025. [Yahool! Autos, Stepyhen Proctor, March 18, 2025 – Leaked report reveals shocking downfall for Tesla — here’s what’s driving the drop in sales]
- Market Share Loss: Tesla’s market share in the US electric vehicle market has fallen below 50%, and its dominance in the EV market is being challenged by competitors, particularly in China. [Bloomberg, March 19, 2025 – Tesala Has a Problem – and It’s Not Just Elon Musk’s Politics]
- European Sales Slump: Tesla’s sales in Europe have seen a significant decline, with registrations dropping by 45% in the EU and other European countries. [Finance.Yahoo.com, Peter Sigal, March 20, 2025 – Tesla’s sales slump continues in Europe amid Elon Musk backlash]
- Brand Perception Issues: Elon Musk’s political activities and association with Donald Trump are negatively impacting Tesla’s brand perception, especially among Democrats and centrists. [NRP, Willem Marx, March 11, 2025 – Tesla sales plummet as market competition and anger at Elon Musk grows]
- Used Tesla Market: The used Tesla market is also struggling, with resale prices declining faster than other brands. [Newswekk, Theo Burman, March 18, 2025 – Tesla Resale Prices Are Plummeting]
- Increased Competition: The rise of Chinese electric vehicle manufacturers and other EV competitors is also contributing to Tesla’s declining sales and market share. [Reuters, Chris Kirkham, March 10, 2025 – Tesla’s stock defied gravity for years. Is Elon Musk’s EV party over?]
- Tesla’s Stranglehold on US EV Sales Loosens. Carmaker likely lost its majority share of market last year.
- Tesla’s dominance in the electric vehicle market continues to falter as the brand reported its fifth consecutive quarterly registration decline.
- Tesla’s registrations fell 7.8 percent in Q4 2024, contributing to an overall 11.6 percent decline in 2024. [Forbes, Robert Rapier, February 5, 2025 – Tesla’s Deliveries Decline: The Warning Signs I Saw Two Years Ago]
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