All the below services are incredible helping businesses with their email marketing. We list all of these because each offer specific features which can be useful for specific industries, level of expertise, and features offered. Scan of of them to see what might fit your business the best.
Most have plugins for WordPress sites.
Generally, our recommendations in order are:
Brevo.com – Brevo (formerly Sendinblue) is a leading email marketing service for online businesses and startups. It offers useful tools to communicate with your customers and grow your business. Brevo is a 1-stop solution for SMS and WhatsApp marketing, email marketing, ads, landing pages, and more.
MailChimp.com – The #1 email marketing and automations platform* that recommends ways to get more opens, clicks, and sales. Now owned by Intuit.
ConstantContact.com – Running a small business is tough, particularly when you have to do all the jobs. We’ve got the tools you need to make your marketing go much smoother, which means you can relax just a little bit more.
Some others to consider:
Recommended Reading
The most comprehensive email marketing book from the most prolific email marketing author helps you master the most misunderstood marketing channel. Updated and greatly expanded, the 4th Edition of Email Marketing Rules demystifies this vital channel, guiding you through its complexities to find the best execution for your brand—the one that serves the needs of your business and the needs of your subscribers.
Volume 1 of Email Marketing Rules discusses 184 best practices that help you…
- Build productive, safe email lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely
- Set the right program goals by understanding “deep metrics” and properly interpreting campaign, channel, and subscriber metrics
- Create relevant messages with subject lines that draw in subscribers while avoiding “opener’s remorse” and designs that focus subscribers on taking action
- Craft high-performance triggered emails, including welcome programs that set you up for long-term success
- Effectively plan and produce emails with workflows that allow you to seize opportunities and avoid errors
- And much more, including understanding the law, optimizing email frequency, using the best landing pages, and doing A/B testing
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