Take for instance, Cheribundi’s Tart Cherry Juice. Well, it’s really NOT 100% cherry juice. Notice in dark red letter over the black background it says “with reconstituted apple juice”. It is a good product, but notice that they have a clever designer.
Take a closer look. Yes, it says “with reconstituted apple juice”. But do you think the ordinary customer sees that? Very clever, uh?
Okay, now flip to packaging to the side.
Look near the bottom of the Nutrition Label.
Here it says “Tart Cherry Juice (not from concentrate), Apple Juice (Apple Juice Concentrate, Water)
Anybody “thinking” they are getting 100% cherry juice really isn’t getting what they might think. Clever packaging really sells apple juice and water.
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