Category: Shopping

  • How Packaging Can Confuse the Customer

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    by

    OperationsManager
    in , ,

    Take for instance, Cheribundi’s Tart Cherry Juice.   Well, it’s really NOT 100% cherry juice.  Notice in dark red letter over the black background it says “with reconstituted apple juice”.  It is a good product, but notice that they have a clever designer.   Take a closer look.  Yes, it says “with reconstituted apple juice”.  But…