Category: Retail
-
How Packaging Can Confuse the Customer
Take for instance, Cheribundi’s Tart Cherry Juice. Well, it’s really NOT 100% cherry juice. Notice in dark red letter over the black background it says “with reconstituted apple juice”. It is a good product, but notice that they have a clever designer. Take a closer look. Yes, it says “with reconstituted apple juice”. But…
-
Kirkland Pizza “Out of the Box”
Yes, Costco ended up being the star by refunding the money. They said just keep the pizza. Even though we were disappointed, Costco does stand behind their products. Yea, Costco.