Email marketing is still one of the best forms of customer engagement despite all the other avenues of social media. This short list of tips can change dull into vibrant.
Use A Professional Email Address
Forget broadcasting newsletters with a gmail, yahoo, or hotmail account. Talk with your webmaster to make sure you are using emails similar to marketing@MYDOMAIN.com
Great Subject Lines
Short, engaging and unique to each newsletter that you are sending out.
Watch Grammar and Spelling
Proofread, proofread, proofead. Nothing more needs to be said.
Concise – Link to larger articles to your website.
Get to the point and FAST!
Visuals
Graphics will always make your newsletters more engaging. Can’t afford an artist. Try many free sources of graphics such as PixaBay.
Unsubscribe
Make sure that your unsubscribe links works correct. Mail services such as Constant Contact and Intuit’s MailChimp assure that this feature works correctly.
WordPress Plugins
MailPoet may be one of the best plugins for WordPress users.
Recommended Reading
Email Marketing Excellence: Building Profitable Campaigns in a Digital World
Unlock the secrets of email marketing magic with “Email Marketing Excellence: Building Profitable Campaigns in a Digital World.” This isn’t just another marketing book—it’s a powerful tool designed to help you turn your email list into a revenue-generating machine. Learn how to craft compelling content, design irresistible emails, and implement strategies that get your messages opened, read, and acted upon. Whether you’re a seasoned marketer or just getting started, this business marketing book offers a step-by-step approach to mastering digital marketing.
Inside, you’ll discover how to build and segment your email list for maximum impact, personalize your campaigns to resonate with your audience, and use automation to work smarter, not harder. With easy-to-follow guidance, this book turns marketing strategy into marketing made simple, giving you the confidence to create campaigns that not only reach your audience but also convert them into loyal customers.
In a world where inboxes are overflowing, “Email Marketing Excellence” is your ticket to standing out from the crowd. Packed with real-world examples, proven techniques, and the latest trends, this book is your ultimate resource for crafting campaigns that drive results. Transform your email marketing efforts and watch your business soar to new heights!
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