Author: Staff
-
When Your Window Of Opportunity Opens–Go For It! – by Dr. Ross Reck
Ross Reck – I sat next to an account manager for Coca Cola on a plane ride to Phoenix who shared an interesting story with me.
-
Getting Customers To Sell For You – by Ross Reck
Ross Reck – Customers: I have my cars fixed by an establishment called Don’s Repair. Although this place was a little out of the way for me, Don’s prices were good and when Don fixed something, it stayed fixed.
-
Maintaining Relationships: High-Touch, Not High-Tech – by Ross Reck
Ross Reck – While electronic communication makes it possible for us to exchange information rapidly, it falls short when it comes to the caring and feeding of personal relationships.
-
Capitalize On Your Moments Of Truth – by Dr. Ross Reck
Ross Reck – A moment of truth is an opportunity to come through when the people around you don’t expect you to. I was on a Hertz Rental Car bus in Chicago one time when a pregnant woman traveling with three kids and six suitcases was about to get off.
-
Customers Prefer Special Treatment Over Low Price – by Dr. Ross Reck
Ross Reck – Some relatives of mine, Dick and Lucille, own and manage a hardware store in a small town in Michigan. The hardware store they own is part of a chain of hardware stores that specializes in serving small communities.